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Nutella Cafe to spread chocolaty cheer in Chicago

A rendering of the Nutella Cafe scheduled to open May 31 in Chicago. Photo courtesy of Ferrero
The makers of venerable sandwich spread Nutella announced plans to open the world's first Nutella Cafe in Chicago.
The company, Ferrero, said the cafe set to open at the end of May near Millennium Park is the corporation's first eatery and will feature Nutella treats including grilled baguettes topped with the chocolate hazelnut spread.
The menu also includes Nutella-infused paninis, salads, and even gelato.
"We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand -- not just in the dishes that will be served, but in the full experience from the moment you step into the space." said Noah Szporn, head of marketing for Nutella North America. "The Nutella Cafe offers something for everybody, and we encourage everyone to come in and try a dish or snack. We hope Nutella enthusiasts, Chicagoans and visitors enjoy the cafe as much as we enjoyed creating it."
The company said the first 400 customers at the cafe will receive a free menu item "along with a chance for other special surprises -- while supplies last."

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