Apple Reportedly Dumps Intel’s Upcoming 5G Modem for 2020 iPhone
Over the last few years, Intel’s mobile communication business has
enjoyed significantly higher visibility and revenue thanks to one major
customer win in particular: Apple. From the iPhone 7 forward, Intel has
provided some of the modems for Apple’s devices, with Qualcomm handling
the rest. Apple even goes so far as to disable certain modem features
across both device families to keep features equal between them. But
now, there’s rumor that this deal isn’t going so well. Apple has
reportedly dropped Intel from its 2020 device lineup, and the company’s
upcoming 5G modem codenamed Sunny Peak no longer has a home.
The report, from Calcalistech, claims to be based on internal Intel documentation, and the document supposedly claims that Apple was the primary driver for Intel’s 5G development efforts. Sunny Peak was a combined 5G, Wi-Fi, and Bluetooth device and the same documents claim Intel will attempt to rework Sunny Peak for inclusion with Apple’s 2022 device family. At least some of the team that was handling primary work on Sunny Peak, however, will be redirected to other 5G efforts to boost Intel’s overall 5G program.
Intel-5G-Roadmap
Sunny Peak is not the XMM 8060 that Intel announced some months back, and therefore doesn’t represent the company’s first 5G silicon. It was a later product, presumably intended to deploy a more comprehensive version of 5G technology. As we’ve previously discussed, 5G isn’t just one set of frequencies or capabilities. Carriers will be able to begin offering 5G service using 4G LTE equipment and infrastructure, and there’ll be several different types of 5G offered. With IoT expected to emerge as a key driver of 5G, there are certainly other business segments Intel can sell into — but the prestige, volume, and price premiums of an Apple design win are not fungible with, say, powering the next iteration of FitBit, smart sensor, or even a device like the Microsoft Surface.
While we weren’t able to directly confirm this rumor, there have been murmurs of trouble between Intel and Apple before this. In late June, Northland analyst Gus Richard wrote that Apple might try to replace Intel modems with Mediatek devices while it also works on its own 5G solution. And, of course, there are still rumors that Apple wants to replace Intel in its PCs by 2020, though the difference between replacing Intel modems in its phones and the Intel CPUs it uses in its desktop and laptops is significant and should not be trivialized. Whether the “Apple wants to go entirely ARM by 2020” rumor is true or not, it likely has little bearing on the company’s modem development or 5G product plans.
Still, these rumors land at a particularly poor time for Intel. The company is reeling following the dismissal of former CEO Brian Krzanich and the delay of its 10nm process into 2019, and possibly the back half of 2019 at that. Officially, Krzanich was dismissed for a consensual affair with a staffer. Unofficially, smart money is on the 10nm delay. Intel’s entire integration model has come under fire in recent days as well, though it’s far from the first time we’ve seen pundits argue that the company should transition to a pure-play foundry model with no real explanation of how that would work (at a minimum, it would seem to require Intel to spin off its foundry business, as AMD has done).
The larger question here is how much damage losing Apple in 2020 will do to Intel’s 5G business and overall plans. If the company can make up the product volume or continue hauling in licensing wins elsewhere, it should be able to make up the difference. But if the Apple 5G win was expected to provide critical momentum or licensing revenue for a major fight with companies like Qualcomm, Mediatek, and Samsung for 5G revenue and market share as that industry heats up, Intel may have a larger problem on its hands.
https://www.geezgo.com/sps/29295
The report, from Calcalistech, claims to be based on internal Intel documentation, and the document supposedly claims that Apple was the primary driver for Intel’s 5G development efforts. Sunny Peak was a combined 5G, Wi-Fi, and Bluetooth device and the same documents claim Intel will attempt to rework Sunny Peak for inclusion with Apple’s 2022 device family. At least some of the team that was handling primary work on Sunny Peak, however, will be redirected to other 5G efforts to boost Intel’s overall 5G program.
Intel-5G-Roadmap
Sunny Peak is not the XMM 8060 that Intel announced some months back, and therefore doesn’t represent the company’s first 5G silicon. It was a later product, presumably intended to deploy a more comprehensive version of 5G technology. As we’ve previously discussed, 5G isn’t just one set of frequencies or capabilities. Carriers will be able to begin offering 5G service using 4G LTE equipment and infrastructure, and there’ll be several different types of 5G offered. With IoT expected to emerge as a key driver of 5G, there are certainly other business segments Intel can sell into — but the prestige, volume, and price premiums of an Apple design win are not fungible with, say, powering the next iteration of FitBit, smart sensor, or even a device like the Microsoft Surface.
While we weren’t able to directly confirm this rumor, there have been murmurs of trouble between Intel and Apple before this. In late June, Northland analyst Gus Richard wrote that Apple might try to replace Intel modems with Mediatek devices while it also works on its own 5G solution. And, of course, there are still rumors that Apple wants to replace Intel in its PCs by 2020, though the difference between replacing Intel modems in its phones and the Intel CPUs it uses in its desktop and laptops is significant and should not be trivialized. Whether the “Apple wants to go entirely ARM by 2020” rumor is true or not, it likely has little bearing on the company’s modem development or 5G product plans.
Still, these rumors land at a particularly poor time for Intel. The company is reeling following the dismissal of former CEO Brian Krzanich and the delay of its 10nm process into 2019, and possibly the back half of 2019 at that. Officially, Krzanich was dismissed for a consensual affair with a staffer. Unofficially, smart money is on the 10nm delay. Intel’s entire integration model has come under fire in recent days as well, though it’s far from the first time we’ve seen pundits argue that the company should transition to a pure-play foundry model with no real explanation of how that would work (at a minimum, it would seem to require Intel to spin off its foundry business, as AMD has done).
The larger question here is how much damage losing Apple in 2020 will do to Intel’s 5G business and overall plans. If the company can make up the product volume or continue hauling in licensing wins elsewhere, it should be able to make up the difference. But if the Apple 5G win was expected to provide critical momentum or licensing revenue for a major fight with companies like Qualcomm, Mediatek, and Samsung for 5G revenue and market share as that industry heats up, Intel may have a larger problem on its hands.
https://www.geezgo.com/sps/29295
Apple Reportedly Dumps Intel’s Upcoming 5G Modem for 2020 iPhone
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Reviewed by Bizpodia
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