Apple expands Business Chat to international firms in 10 countries
Thirty new businesses have been added to the list of companies that you can chat with through Messages
By Cal Jeffrey,
In brief: Apple is looking to increase the revenue stream coming from
its new Business Chat service. Cupertino has brought 30 new companies
onboard with many headquartered overseas. The service was previously
only available to firms in the United States.
Last year Apple announced Business Chat. It is a service that allows
companies to provide customer service over the Message (previously
iMessage) platform. At rollout earlier this year, the service was only
available for US businesses. On Tuesday, the company announced a
significant expansion to the service.
AppleInsider reports the expansion includes 30 new brands in at least
ten different countries. Some of the brands include Burberry (UK),
Vodafone Germany, Swisscom, NH Hotels (Spain), Engie (France), Credit
Suisse (Singapore), Harvey Norman (Australia) and KDDI (Japan).
There are also several new companies in the US that have been added to
the list including Men’s Warehouse, Overstock, and Quicken Loans among
others. This expands the limited US coverage which previously only
included Apple, American Express, Home Depot, Newegg, T-Mobile, and
Wells Fargo.
Business Chat is integrated into native Apple apps like Safari, Maps,
Siri, and Spotlight. For example, say you located a business in Maps
that is supported by Business Chat. When you look at the information
page for the company, you will see the various options like get
directions and call. If the company has paid for Business Chat, you will
also have the choice to chat with a representative. The conversation
happens through Messages. Presumably, users can even make purchases over
Business Chat using Apple Pay.
The service is Apple’s response to similar moves by companies like Google, Facebook, and Twitter Engadget reports.
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